How many people out there have ever had something happen to your computer and you took it to a computer shop (or even worse, GeekSquad) and had to pay a ton to get it fixed. Sometimes it might even be half or closer to what you first paid for the computer. In that case it might have been easier and more economical just to spend a little more and get a new computer, right? If only the techs would have told you that in the first place.
Well, I have been tossing around the idea of doing some computer repair on the side, maybe even starting up a small business, but I want to make sure that I’m not like other computer techs who may just be after your money. It’s like the Auto Mechanic who instead of just changing your oil like you want him to, also wants to change your spark plugs, transmission fluid, fan belt, and whatever else he can make an excuse for just to get more more. Also, paying $50 – $80 an hour just for someone to even look at your computer seems kind of outrageous to me. I know they need to make a living, but who makes $80 an hour???
Anyway, back to my point. I am starting to come up with a model for a computer repair business that would center itself around honesty, good advice, customer education, and making sure the customers get the best value for their money (even if it means I send them to buy a new machine instead of me taking their money to repair a machine that might only work for a few more months). I may or may not end up actually starting a computer repair business for real, but like I said, it is something I have been considering.
Regardless, the business model I have begun to come up with will be something I can apply not just to a business, but to my life in general. Honesty, Good Advice, Education and Value. The customer is not always right, but only if they understand why.